SEARCH ENGINE OPTIMIZATION
I SMART WEB PROVIDE SMART WEB SOLUTION FOR YOU BUSINESS
SEARCH ENGINE OPTIMIZATION
(SEO) Search Engine Optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
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ON PAGE OPTIMIZATION
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
OFF PAGE OPTIMIZATION
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
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CONTENT-DRIVEN SEO STRATEGIES
THAT DELIVER RESULTS EVERY TIME
Well-written, Quality Blog Posts That Bring Traffic and Improve Domain Authority
Visually Stunning Infographics That Showcase Your Company Products and Services
Detailed, High-Quality Guest Posts That Bring Google Rankings and Strengthen Branding
Professionally Designed Videos That Go Viral, Create Interest and Generate Buzz
Industry Specific Press Releases That Promote Products/Services and Company Brand
Social Media Posts
Engaging Content that lets you Connect with your Target Audience…
QUANTIFIABLE, GOOGLE COMPLIMENT
ON-PAGE SEO & OFF-PAGE ACTIVITIES THAT DELIVER RELIABLE RESULTS
Website Audit & SEO Assessment
A critical analysis from the ground up from design infrastructure & content to link profile & brand strength.
SEO Competitor Analysis
We conduct an exhaustive study of competitors in order to identify new link building & marketing opportunities.
Extensive Keyword Research
The important step in SEO, our keyword research is exhaustive and focuses on "conversion keywords" that bring leads.
Detailed Back-link Audit
We look at ALL links generated for a website in order to determine their value and remove spammy links.
Content Creation & Marketing
High-quality, SEO-optimized content (articles, blogs, press releases, social media posts & guest posts) that establishes Google rankings.
Give your content an engaging twist! Our designers and video editors craft promotional infographics and videos that get more conversions.
We help control the narrative around your brand, creating a buzz on important and relevant platforms, and keep the target audience engaged.
WHY IS YOUR BUSINESS NEEDS SEO SERVICES?
I SMART WEB QUICK SEO TIPS IN 2021
With page experience becoming such an important ranking signal, Google has thrown marketers a bone with a new tool – Core Web Vitals – that will help you measure the load time, interactivity and visual stability of every page on your website. This is the perfect place to start with your revamped 2020 SEO strategy. After all, before you know what you need to fix, you have to first know what’s actually broken.
Historically, marketers have optimized web pages around specific high-search-volume keywords and blog posts around lower-volume, long-tail keywords. These days, that distinction is blurred. Instead, strive for a healthy mix of both across all your site. Additionally, to meet the growing popularity of voice search, look for opportunities to work in multiple variations of your keywords, including synonyms and related keywords, for the best results.
Tools like SEMrush and Moz can be very helpful when giving your keyword list a refresh. Or, try Google Autocomplete or Google Suggest for free ideas.
We already know that Google is getting really good at figuring out user intent to deliver the most personalized and relevant results. Interestingly, the format of your content plays into that relevancy. For example, someone searching for “best laptops under $1,000” will probably rather see a listicle blog post evaluating different laptop models – not specific laptop product pages.
Optimize your content for user intent by looking at the search results for your target keywords and see what content pops up most. This will help you figure out which of the four major types of search intent your content falls into, so you can format it to rank higher.
Common filler words like “of,” “or” and “the” take up valuable space in your URLs. This makes it harder for both readers and crawlers to skim quickly and can cause lags in your page loading time. Try to keep these stop words out of your URLs unless they are a necessary part of your keyword, and limit your URLs to no more than 100 characters.
Google has recently updated their search results page to 600 pixels, allowing for longer titles and descriptions on both desktop and mobile. However, be careful with this. Nothing is more frustrating for a searcher than clicking on a link that looks promising, only to realize the content is not at all what was promised page title and meta description.
Instead, use the extra space to add LSI keywords that describe your content more effectively, so your searchers are crystal clear on exactly what they’ll get when they click on your link.
The top-ranking spot on SERPs is no longer search result #1. Instead, Google’s Featured Snippets — which show up after ads but before organic results — are the new prime position. There are several ways to land a featured snippet spot, but one of the best ways is to answer a keyword query directly in your content.
Review your content analytics and identify posts that are doing okay with traffic but aren’t as popular as your highest-ranking ones. (A great way to do this is to set up an advanced filter on Google Analytics to show how your keywords are ranking in SERPs.)
Are there any low-hanging fruit opportunities to level up that so-so content? Can you update any of the information with new links or resources? Can you add new content to make the post more in-depth? Can you incorporate more engaging graphics and imagery to help illustrate any of the point made in the post? Sometimes all it takes is just a little love to see substantial SERP improvements.
To continue with this theme of levelling up your SEO strategy, now is a great time to rework your older content, especially if the topics are still relevant to your audiences today.
For example, consider turning an existing blog post into a new video that provides an engaging summary of the key points. Combine multiple blog posts on the same topic into a new eBook that offers a more comprehensive look at the topic. Or take inspiration from the super-popular Master Class program and turn those blog posts into a series of on-demand, self-paced learning modules. The only limit here is your own creativity!
Thumbnail images are the first thing people see when your video is indexed and have been showing up more often in Google searches. Sites like YouTube generate their own previews, but you also have the option to create custom thumbnails. Your thumbnail image should be high-quality and accurately reflect your video’s content to increase engagement and clicks.
Image thumbnails can also enrich other types of content in search results, like web pages and blog posts.
Backlinks, or inbound links, are still an important part of SEO ranking. But rather than falling into the trap of paying for links via black-hat tactics, instead always be looking for opportunities to create new backlinks organically. Examples of organic backlink building might include:
- Sign your business website up for high-ranking, authoritative online directories like Crunchbase, co or Google My Business.
- Convert mentions of your brand on other websites by reaching out to those companies, publications or writers who have referred to you or your business and ask them to link back to your site.
- Ask a client or industry expert if you can feature them in a blog post or case study – and (if they say yes,) once it’s published, link to their website and encourage them to add a link on their website back to your content for cross-promotion.
Google will be switching to mobile-first indexing for all websites beginning September 2020. Now is the time to examine the desktop and mobile versions of your website to make sure all copy and content, including text, images, videos and links, are the same on both versions. Use Google’s URL Inspection Tool to see if there are any pressing discrepancies you need to fix.
You’ll also want to optimize all website images for mobile-first indexing. Make sure all images are the proper size and resolution, and that all your formats and tags are supported on mobile. Also, double-check that all alt text, image titles, captions and file names match what’s on the desktop version of your site. For more SEO tips, here’s Google’s full guide of mobile-first indexing best practices.
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I SMART WEB PROVIDE SMART WEB SOLUTION FOR YOU BUSINESS
I Smart Web is a one-stop agency for your online and offline business presence to attract more customers” WE are Top Houston Web designers specializing in creating a fully responsive website, SEO & Digital Marketing Service. Whether you own a startup or already running an offline Business, Having a website is like a backbone that’ll help you stand out in this digital world.