WEBDESIGN

Organize your pages into logically-named categories and use standard terms on your menu. Visitors don’t want to guess where to go. They don’t want to analyze what you mean. And they don’t have the patience to embark on a scavenger hunt for facts.

The best website in the world is a waste if no one can find it. If Google ranks your website high through your use of optimized copy, you immediately get fabulous exposure to prospects searching for your product or service. FOR FREE. Search engine optimization done right (white hat techniques only) provides a huge return on investment.

When people search the web, they’re seeking answers. If your site doesn’t provide the facts, the visitor will move on to the next one in the search results.
Don’t be afraid of sharing too much, and that includes prices. Transparency works. Studies show information-rich websites are the most effective in converting visitors into serious prospects. And the search engines favor sites that provide comprehensive information, ranking them higher than sparse sites that lack subject matter depth.

Visitors don’t want spin. They expect honesty and transparency. They crave facts so they can make an educated decision. Place all your cards on the table and let visitors draw their own conclusions. Whenever possible, include statistics and relevant specifics that can help support your claims.

Since your home page is the most common entrance to your website, it should describe how customers will benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button. Poof, gone!
On your home page, include links to two to four inner pages that visitors commonly seek. They can be to your About Us or FAQ pages or link to the page for your top-selling product. Those links will help draw in visitors and engage their interest.

While you might want everyone to come through the front door, the home page of your website, that might not be the best strategy. A more targeted approach is to create landing pages that speak to specific subjects.
If someone is looking for information on say your product’s military application, he should land on your page that is dedicated to that subject. Landing pages convert at a higher rate than do home pages.
If you’re interested in targeting vertical markets, create a separate landing page for each one. Not only will you attract more web traffic, you’ll also see an increase in conversions, that is, visitors becoming qualified leads and customers.

If you have professional photos of your products or your people, by all means use them. Visitors want to see what they’re buying and who they’re buying it from. According to 10 Simple Rules of Visual Storytelling, “stories in text bore, stories told visually engage — and sell.”
But professional photos are a luxury not every business can afford. In that case, look to stock photos. You can use them to add visual interest to what would otherwise be a copy-heavy page. Stock photos used to be costly, but these days you can find many sites selling low-cost or even free stock photos.

Explain why your company is uniquely qualified to provide its products or services. Include some details about your company’s history and achievements, especially on your About Us page.
Add a photo of the founder if it’s relevant. Bonus points if the founder is seen in their work setting, i.e. a restaurant owner in his kitchen wearing a chef’s hat, a wedding coordinator involved in directing the setup for a wedding, a car dealer standing on her car lot.
Consider dedicating a page to testimonials or case studies and even link out to your reviews on Google or Yelp. These third-party endorsements hold weight. Customers buy from companies they trust.

If visitors notice that your content isn’t current, then your site loses all credibility. Continually update your site, add to it and remove any information that is obsolete.
The last part of that sentence is critical, so I hope you didn’t miss it. You shouldn’t only add content. You need to also delete anything that’s no longer relevant. If the good information is buried, your visitor might never find it. Remember, we’re shooting for clean and simple.

If visitors notice that your content isn’t current, then your site loses all credibility. Continually update your site, add to it and remove any information that is obsolete.
The last part of that sentence is critical, so I hope you didn’t miss it. You shouldn’t only add content. You need to also delete anything that’s no longer relevant. If the good information is buried, your visitor might never find it. Remember, we’re shooting for clean and simple.

Nobody likes clutter, and that includes visitors to your website. Clean, simple and organized works best. The more intuitive, the better, so visitors can easily find what they need.

Clean and simple also applies to the programming of your site. Project Local Downunder advises, “If you want to dominate the search engines, hire an expert website designer who specializes in building websites with clean code and pays attention to site load speed and optimization.”

Put your contact information in multiple places and possibly your footer on every page so it’s easy to find. It should always be just one click away. Don’t make visitors work hard to reach you. They might not bother, and you’ll lose them.
You might even consider adding a live chat feature that enables you to converse with your customers in a written/digital format.

If your website includes a form, such as on your Contact or Quote page, ask the fewest questions possible. Visitors hate completing all those fields, (don’t we all?), and they likely don’t trust you enough to provide all the information you’re requesting. Yes, you’d love to obtain their detailed information, but it’s what they prefer, not you!

Tell visitors what you would like them to do next. Lead them down the path to a sale or to contacting you. It’s great to be a quality source of information, but you also want visitors to know they can make a purchase. 
Conversion expert Neil Patel recommends that your call to action be closely aligned with your audience’s mindset. If your call to action “doesn’t closely match the intent of your audience, you’re going to see a sharp decline or limited lift in conversions for a given piece of content or landing page.”

Spelling and grammar mistakes make you look like an amateur. So does poor wording. Review your work closely, or better yet, consider hiring a professional copywriter to craft your content.