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SOCIAL MEDIA IMAGE SIZE CHEAT SHEET 2022

social media image size cheat sheet 2022

Social Media Image Size
Cheat Sheet 2022

We’ve compiled a comprehensive, up-to-date collection of social media image sizes that are impossible to find anywhere else.

Social Networks

Social media platforms are constantly updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all. We understand you’re busy; you can’t spend all your time sweeping the Internet for information that’s bound to change again tomorrow.

However, high-quality and creative imagery is imperative to social media marketing success, so it’s essential to know the proper dimensions for each network you use.

That’s why we decided to gather the information for you and keep it in one continuously updated place for your convenience. We also sprinkled in some social media image best practices. Pretty handy, huh?

We thought so, too.

Social Networks

Most Popular Social Media Sites As Follow:

  • Facebook
  • Google Business Profile
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • Twitter
  • TweetDeck
  • Snapchat
  • Tumblr

Facebook Image Sizes

Featuring high-quality imagery on Facebook shows your audience that your business is legitimate, reputable, and pays attention to the details (no matter how small).

Facebook wants to provide a positive user experience and prevent advertisers from being overly promotional or spammy, so they suggest using minimal text in your images. That used to be a rule for advertisers—limit your text to 20%, or your potential reach could be affected.

Recently though, Facebook dropped that rule along with their text overlay tool. Advertisers are free to use as much text in their image without being penalized for it. However, the platform still encourages to keep it to a minimum, reporting that images with less than 20% text tend to perform better

Facebook Cover Photo and Profile Photo Dimensions

Most businesses use this space for their logo rather than a person’s photo. However, if your business is run by you and only you, using a photo of yourself might not be a bad idea.

As for your cover photo, you’ll notice that your desktop display looks a little different from your mobile device. That’s because Facebook is trying to create a better experience for users depending on the device they’re on.

To cater to both mobile and desktop displays, we recommend keeping the safe zones in mind:

  • 90 px on both the right and left sides of the image are visible on desktop

  • 24 px on both the top and bottom of the image are visible on mobile

Facebook Profile Picture

 Download Free Facebook Profile Picture Template PSD

  • Recommended: 200 x 200
  • Minimum: 180 x 180
  • Aspect Ratio: 1:1
  • Desktop Display: 170 x 170

Facebook Cover Photo

Download Free Facebook Cover Photo Template PSD 

  • Recommended: 820 x 360
  • Minimum: 400 x 150
  • Aspect Ratio: 26:10
  • Desktop Display: 820 x 312

Facebook Shared Image Dimensions (Timeline & News Feed)

These images appear both on your timeline and in most of your followers’ news feeds. With the decline of Facebook’s organic reach, try asking your fans to like or share your photos to gain visibility without a significant financial investment. Or consider paying a small fee to boost your posts to ensure that your audience sees it in their feed.

Facebook Shared Image

Download Free Facebook Shared Image Template PSD

  • Recommended: 1200 x 630
  • Minimum: 600 x 315
  • Aspect Ratio: 40:21
  • Desktop Display: 500 x 261

 Facebook Shared Link Photo Dimensions

Suppose you’re sharing a link to your business’s Facebook Page. In that case, there are a few more elements to consider and formats to choose from Facebook share link. By pasting a link into your status, you can include a carousel of up to 10 images, depending on the size of the images on the website You also have the option of sharing the link without using the image—which can come in handy if you’d instead upload a new image to share with the link instead.

Pro Tip: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions to a minimum.

Facebook Shared Link Thumbnail

Download Free Facebook Shared Link Thumbnail Template PSD

  • Recommended: 1200 x 630
  • Minimum: 600 x 315
  • Aspect Ratio: 40:21
  • Desktop Display: 500 x 261

Facebook Image Sizes

Download All Facebook image Template PSDs

Profile Picture:

  • Recommended: 200 x 200
  • Minimum: 180 x 180
  • Aspect Ratio: 1:1
  • Desktop Display: 170 x 170

Cover Photo

  • Recommended: 820 x 360
  • Minimum: 400 x 150
  • Aspect Ratio: 26:10
  • Desktop Display: 820 x 312
  • Mobile Display: 640 x 360

Shared Image

  • Recommended: 1200 x 630
  • Minimum: 600 x 315
  • Aspect Ratio: 40:21
  • Desktop Display: 500 x 261

Shared Link Image:

  • Recommended: 1200 x 630
  • Minimum: 600 x 315
  • Aspect Ratio: 40:21
  • Desktop Display: 500 x 261

Google Business Profile Image Sizes

google-my-business-infographic-by-ismartweb

Engage with your customers and keep a fresh presence on Google with eye-catching imagery that will help you stand out in both the search results and on Maps.

Consistency is key with Google Business Profile (GBP), formerly Google My Business (GMB)—ensuring that your brand is easily recognizable right from the search results page.

With a vital GBP profile photo representing your company (most commonly, your logo!) and a cover photo to show some personality, you will make a great first impression when your potential customer searches for your business.

Pro Tip: Your cover photo shows up when a user searches in Google Maps. Within your GBP account, you can choose what image you would prefer to display here; however, keep in mind that it does not guarantee that it’ll be the first image to populate for your business.

Google Business Profile Posts Dimensions

GBP posts allow you to push events, updates, blog posts, offers, and company news directly to the Google search results page. Posts offer a unique and visual way to attract people’s interest in searching for your brand. These posts only stay active for a week, so be sure to update them frequently.

You can start posting directly within the Google Business Profile interface. Be sure to use captivating images and attention-grabbing headlines to stand out.

All Google Business Profile Image Dimensions

Download All Google Business Profile Image Template PSDs

GBP Image Sizes

Profile Photo:

  • Recommended: 250 x 250
  • Minimum: 120 x 120
  • Aspect Ratio: 1:1

Cover Photo:

  • Recommended: 1080 x 608
  • Minimum: 480 x 270

Google Posts:

  • Recommended: 1200 x 900
  • Minimum: 400 x 300
  • Aspect Ratio: 4:3
  • SERP Display: 230 x 130
  • Desktop Display: 404 x 303

Instagram Image Sizes

Instagram is all about visuals, which should make the importance of high-quality images blatantly obvious for this social network.

instagram-cheatsheet-by-ismartweb

 

INSTAGRAM

Instagram Profile Photo Size

A profile photo appears along with your posts on the profile page and in the top left corner like it does on other platforms. For businesses, it’s a great idea to use your logo here, so all of your photos are associated with your brand.

Instagram stores all profile photos at 320 x 320 pixels, so we highly recommend uploading an image that size or larger!

Instagram Profile Picture

Download Free Instagram Profile Picture Template PSD

  • Recommended: 320 x 320
  • Minimum: 110 x 110
  • Aspect Ratio: 1:1
  • Mobile Display: 110 x 110

When you post on Instagram, you have a few more options available to you than in the past.

Square photos are no longer the be-all-end-all on this platform (though when you look at the grid view of your profile page, they will show as a square). You can upload portrait- and landscape-oriented photos and videos, as well as a carousel of up to 10 photos per post.

And the platform only continues to become more flexible with its posts; though a 1.91:1 aspect ratio advice for landscape photos, Instagram will allow you to go as far as a 16:9 ratio if necessary.

Just remember, to keep images looking sharp across all devices with high-resolution displays, Instagram strives to upload your images at the best quality resolution it can (up to a 1080-pixel width).

Pro Tip: This is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, and more.

Instagram Photo

Download Free Instagram Profile Picture Template PSD

  • Recommended: 1080 x 1080
  • Minimum: 600 x 600
  • Aspect Ratio: 1:1
  • Desktop Display: 600 x 600

All Instagram Image Dimensions

Download All Instagram Image Template PSDs

Profile Picture:

  • Recommended: 320 x 320
  • Minimum: 110 x 110
  • Aspect Ratio: 1:1
  • Desktop Display: 110 x 110

Square Photo:

  • Recommended: 1080 x 1080
  • Minimum: 600 x 600
  • Aspect Ratio: 1:1
  • Desktop Display: 600 x 600

Landscape Photo:

  • Recommended: 1080 x 680
  • Minimum Width: 600
  • Aspect Ratio: 1.91:1
  • Desktop Display: 600 x 337

Portrait Photo:

  • Recommended: 1080 x 1080
  • Minimum Width: 600
  • Aspect Ratio: 4:5
  • Desktop Display: 480 x 600

LinkedIn Image Sizes

LinkedIn is primarily for networking with other professionals, but it’s also a resource for businesses to connect with other businesses, prospective employees, and industry leaders. You can choose between a personal profile and a business page (with free or paid options).

inkedIn Personal Profile and Background Photo Size

You should have a decent, professional photo of yourself for your personal LinkedIn profile.

LinkedIn Personal Profile Photo

  • Recommended: 400 x 400
  • Minimum: 160 x 160
  • Aspect Ratio: 1:1
  • Desktop Display: 152 x 152

The background photo replaces the “cover photo” at the top of your profile page on LinkedIn. As an oblong shape, it cannot be easy to find imagery that fits the space well—that’s where creating your visuals comes in handy.

LinkedIn Personal Background Photo.

Download Free LinkedIn Company Logo Template PSD

  • Recommended: 1584 x 396
  • Aspect Ratio: 4:1
  • Desktop Display: 792 x 128

LinkedIn Company Cover Photo Image Size

The cover image on a business page stretches across your profile above your logo and company name.

Pro Tip: Use a photo of your employees or your business’ building as a banner photo—and avoid random stock photos. For background photos, it’s usually best to choose something subtle that doesn’t distract too much from the content on your profile.

LinkedIn Company Cover Image

Download Free LinkedIn Company Cover Photo Image Template PSD

  • Recommended: 1128 x 191
  • Minimum: 1128 x 191
  • Aspect Ratio: 47:8
  • Desktop Display: 1163 x 197

All LinkedIn Image Dimensions

Download All LinkedIn Image Template PSDs

Company Logo:

  • Recommended: 268 x 268
  • Minimum: 268 x 268
  • Aspect Ratio: 1:1
  • Desktop Display: 128 x 128

Company Cover Image:

  • Recommended: 1128 x 191
  • Minimum: 1128 x 191
  • Aspect Ratio: 47:8
  • Desktop Display: 1163 x 197

Shared Image with URL:

  • Recommended: 1200 x 627
  • Minimum: 200 Width
  • Aspect Ratio: 1.91:1
  • Desktop Display: 552 x 289

Shared Image without URL:

  • Recommended: 1200 x 627
  • Minimum: 200 Width
  • Aspect Ratio: 1.91:1
  • Desktop Display: 552 x auto

Pinterest Image Sizes

Pinterest is a valuable search tool in itself; 77% of weekly users discover a new business, product, or service on the platform, and 83% have made purchases based solely on a brand’s Pinterest content.

Pinterest Profile Photo Size

Pinterest’s layout is more portrait-oriented, and vertically designed pins perform better. When deciding on the size, create a pin that caters to what you want to represent visually; larger pins do not necessarily mean you’ll attract more attention.

Pinterest Profile Photo

Download Free Pinterest Profile Photo Template PSD

  • Recommended: 280 x 280
  • Minimum: 165 x 165
  • Aspect Ratio: 1:1
  • Desktop Display: 188 x 188

Pin Image Size

With Pinterest’s layout being more portrait-oriented, vertically designed pins tend to perform better. When deciding on size, create a pin that caters to what you want to visually represent; larger pins do not necessarily mean you’ll attract more attention.

Pinterest Standard Pin

Download Free Pinterest Standard Pin Template PSD

  • Recommended: 1000 x 1500
  • Minimum: 600 wide
  • Aspect Ratio: 2:3
  • Desktop Display: 236 x auto

Pinterest Giraffe Pin

Download Free Pinterest Giraffe Pin Template PSD

  • Recommended: 1000 x 2100
  • Minimum: 564 x 1148
  • Aspect Ratio: 1:2:1
  • Desktop Display: 236 x auto

Pinterest Board Display Size

When you visit someone’s Pinterest profile, the first thing you see is their collection of boards. Name your boards appropriately and include a relevant cover photo for each. You don’t want empty boards (or no boards at all), but you don’t want a plethora of boards with no purpose, either.

Pro Tip: Ensure that your first two or three boards are directly related to your industry or audience. You don’t want visitors to leave your profile because they don’t understand your business or can’t quickly find the information they’re searching for on Pinterest.

Also, infographics tend to do well on Pinterest.

All Pinterest Image Dimensions

Pinterest Image Sizes

Download All Pinterest Image Template PSDsProfile Photo:

  • Recommended: 280 x 280
  • Minimum: 165 x 165
  • Aspect Ratio: 1:1
  • Desktop Display: 188 x 188

Standard Pin:

  • Recommended: 1000 x 1500
  • Minimum: 600 width
  • Aspect Ratio: 2:3
  • Desktop Display: 236 x auto

Giraffe Pin:

  • Recommended: 1000 x 2100
  • Minimum: 564 x 1148
  • Aspect Ratio: 1:2:1
  • Desktop Display: 236 x auto

YouTube Image Sizes

youtube-infographic-by-ismartweb

 

YOUTUBE

YouTube is a video-sharing social network accessed by users on the widest variety of devices, including tablets, phones, desktops, and televisions, so it’s important to have imagery that displays correctly across devices.

youtube-cheat-sheet-by-ismartweb

 

YOUTUBE

YouTube Channel Icon and Channel Art

A small profile photo overlays the top left corner of your YouTube page. As crucial as profile and cover photos are to representing your brand, on YouTube, many users will most likely see one of your videos before they view your channel page. That makes having striking images even more important so that users associate the videos with your brand and are familiar with you when reaching your page.

Pro Tip: You only upload one image for your YouTube channel art, but it will display differently across different devices. When you upload an image, you can crop it to fit the desktop layout (see the GIF below for a demonstration) – but make sure the essential elements are correct in the center to ensure proper dimension to cropped out to fit on smaller screens.

social-media-image-size-cheat-sheet-2022-by-ismartweb

 

YOUTUBE

All YouTube Image Dimensions

YouTube Image Sizes

Download All YouTube Image Template PSDs

Channel Icon:

  • Recommended: 800 x 800
  • Aspect Ratio: 1:1
  • Desktop Display: 98 x 98
  • Recommended: 2560 x 1440
  • Minimum: 2048 x 1152
  • Text Safe Area: 1235 x 338
  • Aspect Ratio: 16:9
  • Mobile Display: 1546 x 423
  • Tablet Display: 1855 x 423
  • Desktop Display: 2560 x 423
  • TV Display: 2560 x 1440

Video Upload

  • Recommended: 1280 x 720
  • Minimum: 640
  • Aspect Ratio: 16:9

Twitter Image Sizes

twitter-infographic-by-ismartweb

 

TWITTER

Known for its real-time social buzz, Twitter is also top-rated customer service and experience tool.

twitter-cheatsheet-by-ismartweb

 

TWITTER

Twitter Profile and Cover Photo Dimensions

Your profile photo will be visible on your profile, in your news feed, and next to a link in the “Whom to follow” box. Most businesses use their profile photo as a place for their logo because it is practically visible everywhere: when you Tweet, when others Retweet your Tweet, when their Retweet gets Retweeted, and so on.

Twitter Profile Photo

Download Free Twitter Profile Photo Template PSD

  • Recommended: 400 x 400
  • Minimum: 200 x 200
  • Aspect Ratio: 1:1
  • Desktop Display: 134 x 134

However, your cover photo is visible when a user clicks on your profile—but that doesn’t mean it’s not essential! It’s a large photo across the top of your profile, so you want it to be high-quality and represent your brand.

Twitter recommends that you upload your cover photo dimensions at 1500 x 500 pixels, but because the cover photo is responsive, yours may end up looking larger or smaller depending on the size of your browser or screen.

To be safe, we suggest keeping all-important content and design elements of your cover photo within the safe zone. 😊

And when you’re creating your cover photo, don’t forget to account for your profile photo in the bottom left corner!

Pro Tip: Cover photos are a great place to describe what your brand does, display a new product, or use as free advertising space.

Twitter Header Photo

Download Free Twitter Header Photo Template PSD

  • Recommended: 1500 x 500
  • Minimum: 1263 x 421
  • Aspect Ratio: 3:1
  • Desktop Display: 598 x 199

Twitter Timeline Photo Size

Twitter may have a limit of 280 characters, but you can use visuals to represent your brand and enhance your shared content.

Attaching a photo to your Tweet used to take away 23 characters (because it needed the URL to link to the photo), but now, links and media attachments (e.g., photos, GIFs, videos, and polls) are not count as the Tweeter character limit, and it’s a good thing too because Tweets with images are over a third more likely to be Retweeted than those with only text.

Twitter Timeline Photo

Download Free Twitter Timeline Photo Template PSD

  • Recommended: 1200 x 675
  • Minimum: 600 x 335
  • Aspect Ratio: 16:9
  • Desktop Display: 600 x 335

All Twitter Image Dimensions

Download All Twitter Image Template PSD

Profile Photo:

  • Recommended: 400 x 400
  • Minimum: 200 x 200
  • Aspect Ratio: 1:1
  • Desktop Display: 134 x 134

Header Photo

  • Recommended: 1500 x 500
  • Minimum: 1263 x 421
  • Aspect Ratio: 3:1
  • Desktop Display: 598 x 199

Timeline Photo

  • Recommended: 1200 x 675
  • Minimum: 600 x 335
  • Aspect Ratio: 16:9
  • Desktop Display: 600 x 335

TweetDeck Image Sizes

You can’t make separate images for Twitter and TweetDeck since TweetDeck is not a separate social network, so everything you post on one site will show up on the other (there’s no way around it).

However, you still want to consider how your Twitter images appear on TweetDeck because the dimensions do vary in size a bit.

Pro Tip: Your profile photo and bio will always cover some of your header image designs in TweetDeck. So if you have essential text or imagery that you’d prefer to be seen at all times, be careful about centering those elements.

PLEASE NOTE: Any images you upload to Twitter will appear on TweetDeck, so you cannot have two different image sizes. However, be sure to keep the below dimensions in mind when creating Twitter images to ensure that they render well across both platforms.

TweetDeck Image Sizes

Profile Photo:

  • Aspect Ratio: 1:1
  • Desktop Display: 73 x 73

Header Image:

  • Aspect Ratio: 2:1
  • Desktop Display: 520 x 260

Timeline (In-Stream) Photo

  • Narrow: 260 width
  • Medium: 300 width
  • Wide: 340 width

Snapchat Image Sizes.

With over 187 million daily active users, Snapchat provides businesses with a visual way to connect with their audience. Snapchat is a source for engaging, unique content through lenses, filters, and ads.

Just remember, there is a buffer zone when it comes to Geofilters! Your image’s top or bottom 310 pixels should not contain any vital info, logos, or disclaimers.

Below are the updated image sizes required to run successful Snapchat advertising campaigns.

All Snapchat Image Dimensions

Snapchat Image Sizes

Snapchat Image Ad:

  • Image Size: 1080 x 1920
  • Aspect Ratio: 9:16
  • Maximum File Size: 5 MB
  • File Types: JPG or PNG

Snapchat Video Ad:

  • Resolution: 1080 x 1920
  • Aspect Ratio: 9:16
  • Maximum Ad Length: 180 seconds
  • Maximum File Size: 1 GB
  • File Types: MP4 or MOV & H.264 encoded

Snapchat Geofilter:

  • Image Size: 1080 x 1920
  • Aspect Ratio: 6:13
  • Maximum File Size: 250 KB
  • File Type: Transparent PNG

Tumblr Image Sizes

tumblr-infographic-by-ismartweb

 

TUMBLR

Tumblr is a blogging and social platform where users share thoughts, quotes, music, articles, GIFs, videos, images—basically anything. Images are (of course) an essential aspect of this social network, but text-based content is also associated with Tumblr.

Tumblr Avatar (Profile Photo)

This photo will show up as a small square next to your posts in your followers’ primary feeds embedded with your username in posts that users come across while perusing Tumblr.

You can choose a theme for your Tumblr page, which allows for added customization (think of it as a website or blog page); however, many users will still be able to see a “profile” preview with an avatar and header photo of your choice (see the GIF below for an example of the profile preview).

With that in mind, it’s important to remember that this header image will not show up on your Tumblr page unless you add it to your theme. Your avatar may not be featured on your theme but will show up as your Tumblr’s favicon on browser tabs.

Tumblr Image Post

Now that your avatar is taken care of, it’s time to look at your posts. With eye-catching imagery, your post will have a greater chance of standing out and maybe even get some reblogs!

And it doesn’t just have to be one photo—choose up to 10 images to display per post. Don’t worry. Tumblr made it super easy to create a photoset.

Pro Tip: Consider placing your business’ logo directly on the photos you upload to increase brand visibility and recognition.

All Tumblr Image Dimensions

Tumblr Image Sizes

Avatar:

  • Recommended: 128 x 128
  • Minimum: 128 x 128
  • Aspect Ratio: 1:1
  • Desktop Display: 64 x 64

Shared Image Post:

  • Recommended: 1280 x 1920
  • Maximum: 540 x 810
  • Aspect Ratio: 2:3
  • Desktop Display: 540 x 810
Social Media Image Size Cheat Sheet 2022

Post By: I SMART WEB

you tube banner 2048 x 1152c

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